technology

Getting involved in a social network

Following up on a post that was made a month ago about social networking and new media. The Big Bad Book Blog has written a great post about the differences between Myspace and Facebook. Myspace and Facebook have grown to become the two top social networking sites online, however how long they will stay at the top has yet to be determined. Prior to these two sites, Friendster held the top position for a couple of years.

The eMarketer has also posted a brief article on the fact that within just the past 12 months, social networking sites have nearly tripled in their advertising revenue with Myspace and Facebook accounting for 72% of all US revenue. (Too bad they don’t mention Canadian figures, that would be interesting…)

New social networking sites are springing up across the Internet, so there is definitely not a shortage. But which one will be next to take hold of the market? The chart above, courtesy of eMarketer, illustrates that the number of people who are using social networking sites is growing.  This justifies that authors and publishers alike should be taking this online trend seriously, but should also remember that social networking’s one major requirement is the time invested.

About the author

Ehren is the online marketing specialist at Dundurn Press. He's an avid reader of YA novels, graphic novels, and non-fiction titles. While he's not necessarily a fan of literary fiction, he will literally latch on to the few that seriously catch his interest.