non-fiction

Political Strategies for Those Who Want to Win

Businesses, NGOs, individuals … anyone and everyone. Enter The War Room, a guide by the well-known blogger and media consultant Warren Kinsella on promoting messages, advocacy spending, research and how these strategies apply. Hot off the press and a review!

“There’s a lot of good hard information here explaining types of polls (recon, baseline, tracking, push), how to set up a war room, how to use the media to promote a message, how to best spend advocacy advertising dollars, how to do “oppo,”aka opposition research and why it’s vital.

Kinsella has crafted a handy little guide for politicos and non politicos alike.”
– The Winnipeg Free Press, October 14th 2007

Update: Warren Kinsella posted on his blog that The War Room was mentioned on The Mercer Report. Go over to his blog, send him a link to a video clip of The Mercer Report that mentions The War Room and he may just give you a copy!

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About the author

Ehren is the online marketing specialist at Dundurn Press. He's an avid reader of YA novels, graphic novels, and non-fiction titles. While he's not necessarily a fan of literary fiction, he will literally latch on to the few that seriously catch his interest.