non-fiction
The Year of Kickstart
What does a book, a social networking website, and a potential cell phone have in common?
Oh nothing major — merely its product name. What is peculiar would be the timing of it all. Sometimes you have to wonder if certain words suddenly stand out and become a popular term — by coincidence or by conspiracy — especially when you’re involved with marketing and the name of your product is literally “Kickstart”.
Take our recently released book Kickstart: How Successful Canadians Got Started by authors Alexander Herman, Paul Matthews, and Andrew Feindel.
While the book was still in production, a social networking website for students pops up from the folks at Yahoo! — also called Kickstart.
Now the Globe and Mail is reporting that the maker of the Blackberry, Research in Motion (RIM) may be releasing a new flip phone dubbed the “Kickstart”. More on this “Kickstart” phone from the Boy Genius Report.
Courtesy of Boy Genius Report
One now has to wonder how many other kickstarts there will be this year. One could also start connecting the three “Kickstarts” together and formulate an interesting story…
Tags: About the author
Ehren is the online marketing specialist at Dundurn Press. He's an avid reader of YA novels, graphic novels, and non-fiction titles. While he's not necessarily a fan of literary fiction, he will literally latch on to the few that seriously catch his interest.
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