technology
An Author’s Perspective
With the web 2.0 trends continuing, online marketing and promotional initiatives taking place all over the internet, it is understandable that all of this can be overwhelming for any author. This is a humourous look at the frustration that online marketing can create for both authors and publishers. The video is actually by Dennis Cass, who is promoting his new book from HarperCollins.
Humour aside, the important thing to keep in mind is that not all web 2.0 sites are for everyone but it is still vital for authors to ensure they are available on different platforms so that their readers can reach them.
Tags: About the author
Ehren is the online marketing specialist at Dundurn Press. He's an avid reader of YA novels, graphic novels, and non-fiction titles. While he's not necessarily a fan of literary fiction, he will literally latch on to the few that seriously catch his interest.
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