Books and Authors in Action
marketing
The Year of Kickstart
What does a book, a social networking website, and a potential cell phone have in common?
Oh nothing major — merely its product name. What is peculiar would be the timing of it all. Sometimes you have to wonder if certain words suddenly stand out and become a popular term — by coincidence or by conspiracy [...]
What Do You Want from an Excerpt?
Seems simple doesn’t it? Nevertheless it’s a question that should be posed because it is one of the few key things that allow people to take a look inside our books via the Internet.
We often provide brief excerpts of our recent titles to allow people to easily check out what’s inside the book and [...]
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