marketing
Gen Why
I guess I’ll own it. I think I’m part of this group, though now one told me, and I started digging a little because these people, I mean, my people are the ones who are entering the workforce and have money to spend.
what usa today has to say:
in nutshell they don’t want to work hard [...]
Existential Publicity
I’m using software called Cision that makes publicity a snap. But what I really realized while creating a list of media sources are a few things:
There aren’t many papers doing book reviews, what are the reviewers getting in return, and what are the reviewers doing with all the books they get?
Intern Net
My first blog for Dundurn. My second week of my internship. I’m part of the sales and marketing staff here at Dundurn, and it’s been a handful getting acquainted with the titles. Everyone is super friendly and helpful, and there are a ton of great books around here.
Sales and Marketing seem a good fit for [...]
The Year of Kickstart
What does a book, a social networking website, and a potential cell phone have in common?
Oh nothing major — merely its product name. What is peculiar would be the timing of it all. Sometimes you have to wonder if certain words suddenly stand out and become a popular term — by coincidence or by conspiracy [...]
What Do You Want from an Excerpt?
Seems simple doesn’t it? Nevertheless it’s a question that should be posed because it is one of the few key things that allow people to take a look inside our books via the Internet.
We often provide brief excerpts of our recent titles to allow people to easily check out what’s inside the book and [...]
